Explore one of our most dynamic branding projects, a creative collaboration between LRC Agency and Not Your Original—an urban cannabis company and graffiti crew. This project was designed to develop their first official visual identity, capturing the raw, street-inspired energy of the brand with a bold and distinctive logo mascot.

 

The mascot features an animated gas can with an intense, expressive face, embodying the slang term "Gas," which refers to strong, high-quality cannabis. Coiled around the gas can is an electrical plug, symbolizing the company's role as the main connection to top-tier products. This clever combination not only highlights the potency and reliability of the product but also reinforces Not Your Original's commitment to being a trusted, consistent source for their customers.

 

The branding direction revolves around this vibrant logo, which blends graffiti elements with an urban aesthetic, creating a visual identity that speaks to the heart of street culture. The website, currently in development, will further expand on this identity with a design strategy centered around the logo’s bold character and message.

 

This project is a prime example of how LRC Agency translates a brand’s personality into a visual language that resonates with its audience. If you're looking for a creative partner to craft a compelling brand identity that stands out, we're ready to help your vision come to life!